History of Petticoat Lane

1968
This thriving enterprise began just before Christmas in 1968 and has flourished ever since the first doors were opened. Here is what Patricia Fenner, then Past President of the Northumberland Hill Hospital Auxiliary, wrote in November 2008 Auxiliary Newsletter:

"Petticoat Lane: still a bright idea at 40!
The notion of Petticoat Lane first appeared in Auxiliary records as an agenda item for the meeting of November 12, 1968. Item 5 read "Old business, and discussion re advisability of opening an 'Opportunity Shop'."

This venture was the brainchild of Mrs. Eric Haworth, clearly a force to be reckoned with. Her enthusiasm for this project was such that the hesitation and doubts of Auxiliary members "were dissipated by the persuasiveness." As Chairman (sic) of Petticoat Lane Shop, she was given a cash allowance of $125.00.

By November 27th, she had rented a shop; by December 6th the doors were open. Local businesses assisted in the refinishing and furnishing of the shop, members were exhorted to bring in the goods to stock the shelves and a schedule was drawn up for stocking, pricing and selling the donated goods.

The rest is history.

A successful enterprise from the outset, the shop staff celebrated its first $10,000 (with a party, it should be noted) in September 1970.

Reading the various reports of the shop, it's obvious that two themes run through its history - the success of the venture and the ever-expanding need for space. By 1975 the shop had moved to Division Street; by 1977 Petticoat Lane had contributed in excess of $160,000 to the Auxiliary's fundraising efforts.

Petticoat Lane at 40 is still booming. Volunteers still faithfully appear to perform their duties. The shop still could use more space. Donations of goods still appear with comforting regularity. The shop performs a valuable service to members of our community. And the cash keeps rolling in. Petticoat Lane's budget line for fiscal 08/09 was set at $55,000, already accomplished by the Fall General Meeting.

Approximately 80 volunteers are active in the enterprise.

The spirit of the dreamers is still alive. The good ideas still guide the course. The future is bright. But this year we also celebrate the past with gratitude.

Patricia Fenner
With information from The Hospital Story, by J. Russell McIlraith."

2010
Now fast forward to February 2010. Petticoat Lane has prospered for almost 10 years at the Midtown Mall. The opportunity to move to a bright, newly decorated location presented itself as a chance to give ourselves a face lift. The move was accomplished with the aid of dedicated volunteers whose energy and commitment knew no bounds. The shop opened, on schedule, on February 16th. We know our faithful donors and customers will share our pride and delight in our new location.